As with all marketing strategies, before you can begin finding your target audience, you need to define the product, service, or content you provide, and the group you would like it to reach. Once you understand your target audience, you can create content that better benefits your users’ needs. Continue reading “The Value of Targetted Audience”
Facebook ads appear in five different areas of the screen: the right-hand column of your desktop newsfeed, the right-hand column on any other page you visit on Facebook, in your main newsfeed, in your mobile newsfeed, and in Facebook’s mobile apps. Continue reading “How to make use of Facebook sponsored ads”
Blogging can be a good way to make some extra money every month, which can provide a nice cushion to a full- or part-time job. However, if you’re able to monetize your blog more expertly, you might be able to write or freelance full-time. Here are a few ways to attract more traffic to your site:
- Email list: Providing your subscribers a regular update on your work is such a simple way to interact with your audience and create a strong following. It is important to find the right balance as you begin—don’t send too many emails that people see them as spam, but don’t send too few that people forget who you are! Always be authentic and genuine, and use this space to alert people to opportunities or deals they might miss out on otherwise.
- Affiliate marketing: This is performance-based marketing, so it’s not always possible for someone with a smaller audience. It can make existing followers more loyal, though, by offering someone deals or discounts to a product available only through you. When your follower uses your link to purchase the product you’re promoting, you will receive a cut of the cost. If done wrong, affiliate marketing can seem deceptive and misleading, so make sure to only promote products you’ve used and that you think your followers will find interesting or useful. For full transparency, most bloggers also include a disclaimer that a post is sponsored. Sometimes businesses will contact creators directly to set up a partnership, but check out Amazon Associates, ClickBank, and LinkShare to get started.
- Google AdSense: While one of the most popular ad networks, Google AdSense is also one of the simplest. It is compatible with many free blogger sites and is a good place to start for advertising. The money you make from it all depends on the amount of traffic you see on your site, but make sure not to click on your own ads or you can be penalized!
- Courses, services, consulting: Providing a real product for your followers, rather than just an online database of your own work, not only diversifies the type of creating you do and diversifies your income, but also gives your subscribers more ways to access you. Again, the amount you earn from these products all depends on how much you charge. Maybe begin by offering a reduced price, or offer your followers a chance to win a free course or consultation.
Monetizing your blog takes time and patience, but once you establish your audience and understand the products and experiences that intrigue them, you will have a better idea how to generate content. As you begin to market yourself and your blog, it can be easy to lose sight of the original intent of your work. Your time and energy are valuable, and you deserve to be compensated, just remember to always be genuine in your updates, plugs, and services!